We are small and mighty.

Seed Social Co is a boutique Social Media Management studio based in Hawke’s Bay, servicing small business clients throughout New Zealand.

We are your freelance social media specialists and help small New Zealand businesses show up and remain consistent on social media, keeping up with constantly changing trends and algorithms so you don't have to.

We work remotely and connect and share with our clients regularly to keep them in the loop as much, or as little, as they want.

Seed Social Co's goal is simple - create social media that help small New Zealand businesses thrive in an ever-changing digital landscape.

Meet the face behind Seed Social Co

Hi there, I’m Hilary, the Founder of Seed Social Co, a boutique social media management studio based in Napier.

After working in or around social media since its infancy in the corporate world and having a background in communications, I knew I wanted to work in a creative space where I could help small businesses achieve success on social media channels and hence Seed Social Co was born.

Passionate about creating engaging content that captures the essence of clients' brands and resonates with their target audience. I know the power of social media in building brand awareness, increasing engagement and driving sales.

Specialising in Instagram, Facebook and LinkedIn, if you need help being consistent on social media, please slide into our DM's or reach out at the contact details below. I cannot wait to help your business blossom!

Hilary Sutherland

Founder

  • It was our client's goal for Seed Social Co to create and drive digital marketing initiatives and to grow their organic social media following.

    AFTER EIGHT MONTHS WORKING TOGETHER

    • Increased organic following 34%

    • Implemented a Brand Ambassador programme

    • Segmenting Shopify customers for targeted digital marketing

    • Copywriting for blog

    • Implemented a monthly digital marketing campaign

  • Our client already had a marketing plan created by another agency but needed help creating a social media strategy and implementing the marketing plan. They already had a good following across Facebook and Instagram but lacked the time to create engaging and on-brand content. It was important to them to grow a community, collect leads, establish a solid brand presence and increase awareness of their charity.

    AFTER EIGHT MONTHS WORKING TOGETHER

    • Organic Instagram Reach increased 80.8%

    • Organic Facebook Reach increased 173.7%

    • Profile visits increased 199%

    • Organic follower growth increased 63.7% on Facebook (compared to previous 8 months)

    • Organic follower growth increased 2,300% on Instagram (compared to previous 8 months)

  • Our client came to us with a request for ongoing content creation and social media management of their local building company, with the goal of growing an engaged community, and increasing their social media following and profile visits.

    AFTER THREE MONTHS OF WORKING TOGETHER

    • Increased organic following 7.3%

    • Engagement Rate up 77.2%

    • Profile visits up 20.9%

Our Results

Client Reviews

“Hilary has been a huge part of the marketing and communications team at Hillary Outdoors over the past two years. Hilary is organised. In her part time role, she was able to provide briefs for our videographer, file footage, plan and scheduling social media posts on top of supporting fundraising and bookings campaigns as well as major projects! Thank you Hils, you are a superstar!”
— Hillary Campbell - CEO, Hillary Outdoors